http://traffic.libsyn.com/ditchthebox/Debbie_Wildrick_3.mp3
Guests
Debbie Wildrick
Debbie is a channel and distribution expert with a background in executive level business management, sales, and marketing. She has extensive background in the consumer packaged goods industry with over 30 years experience. Her early career included various sales and management positions including Tropicana Juices (Pepsico) and Sundance Juice Sparklers (Stroh). Debbie then transitioned to the retailer side of the industry. During her tenure, she was the Director for Snacks and Grocery products. She has spent a number of years both consulting and in key management positions with start-up brands. Overall, her diverse background includes a combination of retailer and packaged goods experience, something very unique to most people in the industry. She has experience with all channels of trade and specializes in main stream retail and business strategy and execution. http://www.debbiewildrick.com/