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On this episode of Ditch The Box we welcome Debbie Wildrick. Debbie is Chief Strategy Officer at MetaBrand and founder of Growing Innovative Brands.
At MetaBrand, Debbie is responsible for the management and business development of strategy and execution teams focused on helping new and emerging brands maximize their potential through strategic growth and clear optimization of sales, marketing, and execution opportunities. MetaBrand offers strategic business development to move your brand to market.
In this discussion we’ll learn that back in 2010 Debbie felt she had acquired enough industry experience to start her own successful company. Growing Innovative Brands is focused on helping new and emerging brands maximize their potential through strategic growth and clear optimization of channel opportunities.
Debbie shares something with our audience that has been influential in her business endeavors over the years: The 10 Principles to a Successful Company. Listen to this episode to hear more about these guiding principles and how Debbie shifts her paradigm to stay relevant with the ever-changing reality of consumer demand.