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This episode of Ditch The Box will revolutionize the way you think of laundry–specifically STARCHING.

Obeta Osolu has developed a revolutionary way of starching clothes that not only is easy, but cheaper than the traditional, alternative method. Spray cans of starch are costly to ship and not convenient for traveling customers. Peal Starch is a natural powder that can simply be added to your wash. When you iron your laundry the starch is activated and voila: A perfectly starched shirt! Discover how Obeta transformed the starching status quo by strategically using his passion for fashion and innovation to successfully gain market share in a niche industry.