Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason’s inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole. He touches on a few crucial topics during the course of the episode: the 4 main grocery channels in the marketplace, the importance of balancing industry trends while pinpointing new flavor profiles, why to utilize brokers, and even explains the reasoning behind his predicted 3-5 year plan (from finished product to store shelves). Jason leaves us with his own personal experiences in dealing with one of the most prominent mass merchandisers in the industry…. WALMART. Tune in now to hear the full interview!
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