Guests

Dr. Yong Wang

Dr. Yong Wang

Dr. Yong Wang is an associate professor of marketing at Ohio University. He teaches Foundations of Professional Sales, Marketing Research, Business-to-Business Marketing, International Marketing, and Marketing Strategy. Prior to teaching at Ohio University, Dr. Wang had research and consulting experiences in international organizations and private consulting firms. His research is focused on frameworks in buyer behavior. Buying decisions are driven by a mix of rationality and hyperreality, both shaped by social and cultural contexts. His consulting expertise includes international marketing research, international trade, sourcing, and FDI, cross-cultural negotiations, strategic planning and branding, and B2B relationship marketing.

More From Dr. Yong Wang

Marketing & Packaging Go Hand In Hand
Marketing & Packaging Go Hand In Hand
No matter the industry, marketing involves everything a company does to get products in the hands of customers. The bottom line is, if you don’t market your product or service, you’re not go.
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Flexible Packaging & Marketing
Flexible Packaging & Marketing
When it comes to building a brand and marketing a product, the days of the “Mad Men” style ad agency are long gone. Getting your goods noticed requires dedication from the entire team — not .
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