In September of 2014 StandUpPouches.Net and DitchTheBoxes.Com decided to partner and create a packaging show called Ditch The Box. Ditch The Box will feature different topics all centered on how packaging and the decisions you make can play a key role in your company. Julie Holiday will be hosting the show and we are excited to announce the completion of the first episode, “How To Get Your Product Into Whole Foods”.
The pilot features David Marinac, president of ABC Packaging Direct and StandUpPouches.Net. David has over 25 years of experience in the flexible packaging industry and in this episode he shares his knowledge about how to get your product into the biggest retailer in the country, Whole Foods. He describes in detail the “3 P’s: protect, promote and purchase”. At the end of the video they offer a free downloadable guide that outlines the do’s and don’ts of packaging and how it will effect your chances of getting onto the store shelves of Whole Foods. Want to get your hands on the guide? Click here!
If you’re a retail product manager or marketing manager you know that it can take 3-5 years to break even after you’ve gotten your product onto major retailer’s shelves. The next episode will feature how to make money at the retail store level faster without jeopardizing your quality or efficiency. You won’t want to miss it!