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Ditch The Box welcomes packaging expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason’s inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.
Tune-in to hear Jason’s advice on getting your product in the main grocery channels, how and why to utilize brokers, thoughts on “slotting fees”, and why he believes people buy with their eyes. His insight on the packaging industry as a whole is exquisite. The key to getting in these grocery channels is to cater your selling agenda to each channel specifically. If you don’t understand the nuances of the particular channel, you and your product have little chance.
According to Jason, 99% of people buy with their eyes without even tasting the product. We couldn’t agree more. This is precisely why packaging is so important; it’s the voice of your brand. Flexible retail packaging can get you where you need to be.
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